Week 2 Slides & Homework: Script and Test Your Three Formats 📝

📌 Rewatch Week 2 Replay: The Content to Lead Funnel 🎥 or flip through the slides while you work. Each part says which slides to look at.

✍️ Where to start? Share in the comments:

Your 3 formats and 3 brand outliers. Pick one format per stage: Top (get found), Middle (gain credibility), Bottom (get booked). Pick what you would actually film every week. Then write 3 brand outliers: a number you can stand behind, something you left, survived or changed, and a room you have been in that they have not. If anyone else in your niche could say it, it is not an outlier yet.

One script each for top, middle and bottom. Open with your outlier (or a contrarian take, curiosity gap or number drop). In the middle, use value (3 or 4 numbered points) or story (before, realization, change, outcome), never both. Value ends on an ask. Story ends on a parting message, no ask.

The skip rate for each trial reel. Post each script as a trial reel, two per format. Wait 48 hours, then check the skip rate. 40% or under is good. If not, refilm the first 3 seconds.

🫶 Messy is totally fine. Please read what others post and reply to a few, that’s honestly where the best feedback comes from.

The one question test: would I actually film this every week?

Stuck on anything? Drop your question below 👇