Week 1 Replay: Build a 6 Figure Business in 1 Year 🎥

Hi everyone!!

Session 1 with Elaine is in the books, and it was SO good. If you missed it, or you were there and want to catch what you missed, the replay is here⬇️ Slides are here too.

tl;dr: Watch the replay · Do the homework

Here's what she covered:

· How strangers become buyers. The trust ladder: admirability, likability, credibility, authority. Most people start at credibility and wonder why nobody cares.

· Dream follower vs ICP. Two different people. One wants what you have, the other is ready to pay for what you sell. You need both, but only one of them books a call.

· A topic is not a niche. "Fitness" is a topic. "Strength training for women coming back after a c-section" is a niche. If a competitor could copy your line word for word, keep narrowing.

· Top, middle, bottom of funnel. Why "my content isn't converting" usually means everything you post is top of funnel.

· AIMS. Her 60 second check before you hit record: Audience, Individuality, Mission, Self-representation.

If you only take one line from it: 400 views and two DMs beats 40,000 views and none.

Worth a rewatch even if you were live, it's a lot to take in the first time 🙃

👉 Homework is here 👈

Didn't get to your question live? Drop it in #Chat this week!